Advent & Christmas Markets in Lech, Zürs & Zug

When the first snow falls and the lights of Lech begin to shine, the village transforms into a true Christmas wonderland. The air is filled with the scent of cinnamon, pastries, and hot punch, and as you stroll through the streets, you immediately feel that special mix of peace, joy, and festive anticipation. For guests of Hotel Tannbergerhof, this winter fairy tale begins right outside the door. No other hotel enjoys such a central location – the church square with the Lech Christmas Market is only a few steps away, and the markets in Zürs and Zug can be reached in just a few minutes by bus. Experiencing Advent at the Arlberg means feeling how tranquil and yet full of life winter can be.

Right in front of the Tannbergerhof, on the festively decorated church square, the Lech Christmas Market takes place from December 12–14 and 19–21, 2025. The scent of fresh pastries fills the air, children’s laughter echoes around the brightly lit stalls, and Christmas carols drift through the streets. Here, guests, locals, and friends from around the world come together. Handcrafted gifts, warming punch, and homemade specialties await – and in the midst of it all, that feeling of belonging.

After a stroll through the market, the Tannbergerhof invites you to enjoy a Hot Whiskey Sour at the outdoor bar or a festive dinner in the Martinstüberl. The warmth of the fire soon makes you forget the chill of the night.

A little outside the village, in the idyllic Zug Valley, lies a Christmas market that feels like a journey back in time. The Zug Christmas Market opens its doors on December 6 and 7, 2025, from 3:00 p.m. to 7:00 p.m. Visitors are welcomed into an intimate, charming, and authentic atmosphere – wooden stalls, lanterns, and softly falling snowflakes. When St. Nicholas arrives at 5:00 p.m. on December 6, children’s eyes light up while adults gather around the fires, sharing warmth and a sense of togetherness.

Those who visit this market will feel that Christmas still holds a quiet mystery here. Few things compare to ending a winter’s day with a walk through the snowy Zug Valley, followed by a warming drink at the Tannberg Bar.

On December 20, 2025, the Edelweißplatz in Zürs transforms into a glowing winter paradise. The small yet delightful Advent Market opens at 4:30 p.m., enchanting visitors with punch, music, and lovingly decorated stalls.

At 1,700 meters above sea level, you can feel the crisp mountain air, the crunch of snow underfoot, and the serenity that Advent truly stands for. When the Christ Child arrives in Lech at 6:00 p.m., it becomes one of those unforgettable moments – a horse-drawn carriage glides through the village, music plays, children sing, and the entire town seems to hold its breath. The magic of Christmas is tangible in every sound and every light.

On December 25, Santa Claus returns to Zürs. From 2:30 p.m. to 4:30 p.m., he visits the children at the ski school meeting point, handing out small gifts and bringing smiles to every face. Guests staying in Lech at this time experience the Arlberg as a true stage for winter wonders.

Tannbergerhof is the ideal place to fully enjoy this special season. After a visit to the market, the sauna warms both body and soul, and a dinner in the Tannberg Stube is the perfect way to end the day. The bars serve seasonal drinks – classic or alcohol-free – and from the covered terrace, you have the best view of the wintry bustle.

Standing outside on a December evening in Lech, with snowflakes gently falling and the church bells ringing in the distance, you realize: there is no more beautiful place to experience Christmas.

Combine your visit with a short break at Tannbergerhof. Two to three nights around one of the market weekends are ideal. Stroll through the snowy village, visit the Lech market, take a trip to Zug, and experience the Christ Child or Santa Claus up close. Our team will gladly advise you on the best times, routes, and culinary highlights.
Send us a non-binding inquiry or book directly and experience Advent as it is meant to be – peaceful, warm, and full of light and life.